Alexa Test Drive

BMW - ix3

Agency: Ogilvy Brazil
ECD: Mathias Almeida
CD: Ricardo Sciammarella / Paulo Salles
AD: Thomaz Maskud/ Jeff William / Vini Montes
Art Assistant: Caio Finco
Motion Design: João Oliveira
CW: Dener Generoso / Junior Silveira / Matheus Hoffman / Lucas Bichels / Gab Arêde

To show all the conectivity and technology of the new iX3,we invited a unusual copilot to guide the test drive. Everyone could interact with Alexa and hear an immersive experience from inside their homes, while they still couldn't relax on the comfort of iX3.