Congress League

Congresso em Foco


Agency: Africa Creative
CCO: Joanna Monteiro
Creative Director: Milena Zindeluk, Dudu Ferraz
Art Director: Flavio Salzer, Vini Montes
Copywriter: Cauique Johson
.

We transformed Brazilian politics into a fantasy league game where people could build teams of real politicians and track their performance based on actual congressional data. Votes, speeches, and legislative actions became points, rankings, and competition. By borrowing the mechanics of fantasy sports, we created a more accessible and engaging way for younger audiences to follow the National Congress and stay connected to politics beyond election season.