NMD Challenge

Adidas

Agency: Ogilvy Brazil
ECD: Mathias Almeida
CD: Danilo Dualiby
AD: Vini Montes / Andre Queiroz
CW: Gab Arêde / Matheus Hoffman 

To show all the conectivity and technology of the new iX3,we invited a unusual copilot to guide the test drive. Everyone could interact with Alexa and hear an immersive experience from inside their homes, while they still couldn't relax on the comfort of iX3.